We positioned the Big Mac x Bacon as the year’s most buzz-worthy collaboration, rivalling cultural icons like Adidas and Kanye. The campaign kicked off with teaser ads that piqued consumer curiosity, building anticipation for the grand reveal. The subsequent mass campaign showcased the Big Mac x Bacon as a must-try culinary pairing, driving impressive sales and sparking widespread social media chatter for the biggest collaboration in Canada.
Results:
13% lift in Big Mac sales
650,000,000+ impressions.
Awards:
Lürzer’s Archive x2
FAB Awards – Gold x2
