We positioned the Big Mac x Bacon as the hottest collaboration of the year, rivalling the likes of Adidas and Kanye. Teaser ads intrigued consumers, leading up to the reveal of the the Big Mac x Bacon through a mass campaign, generating big numbers in sales and social buzz for the biggest collaboration in Canada.
Results:
13% lift in Big Mac sales
650,000,000+ impressions.
Awards:
Lürzer’s Archive x2
FAB Awards – Gold x2