Big Mac x Bacon

Advertising / Branding / Design / Print

We positioned the Big Mac x Bacon as the hottest collaboration of the year, rivalling the likes of Adidas and Kanye. Teaser ads intrigued consumers, leading up to the reveal of the the Big Mac x Bacon through a mass campaign, generating big numbers in sales and social buzz for the biggest collaboration in Canada.

Results:
13% lift in Big Mac sales
650,000,000+ impressions.

Awards:
Lürzer’s Archive x2
FAB Awards – Gold x2

McDonald's Big Mac x Bacon - OOH McDonald's Big Mac x Bacon - OOH Reveal McDonald's Big Mac x Bacon - OOH Reveal McDonald's Big Mac x Bacon - OOH McDonald's Big Mac x Bacon - TV McDonald's Big Mac x Bacon - TV McDonald's Big Mac x Bacon - Lifestyle

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