McDonald’s x Raptors

Advertising / Branding / Design

We created a design system for the new McDonald’s and Toronto Raptors partnership. By teaming up the iconic Golden Arches logo with the Toronto Raptors’, we created a minimal, scalable logo rooted in the foundation of both brands. Not only did the design highlight, and even exaggerate the on-court action, the result was unmistakably McDonald’s.

Awards:
FAB Awards – Gold – Logo Design – Sponsorship & Idents
SIA Awards – Gold x2, Silver
NBA Awards – Global Partnership of the Year

McDonald's x Raptors McDonald's x Raptors - Logo Breakdown McDonald's x Raptors - Courtside McDonald's x Raptors - Logo Animation McDonald's x Raptors - Scoreboard

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