I developed a cohesive design system for the McDonald’s x Toronto Raptors partnership. The project involved merging the iconic Golden Arches with the Raptors’ branding to create a sleek, scalable logo that embodied the essence of both brands. The design not only captured the dynamic energy of on-court action but also maintained a distinctive connection to McDonald’s, resulting in a visually striking and instantly recognizable identity.
Awards:
FAB Awards – Gold – Logo Design – Sponsorship & Idents
SIA Awards – Gold x2, Silver
NBA Awards – Global Partnership of the Year
