I led the design and art direction for Moosehead Breweries merchandise, creating a collection that seamlessly blended the brand’s rich heritage with modern appeal. By carefully curating visuals that reflected Moosehead’s iconic identity, and tapping into some of their retro artwork, I developed products that resonated with loyal customers while attracting new audiences. The result was a cohesive, on-brand merchandise line that celebrated the brewery’s legacy while embracing contemporary design and fashion trends.
